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Collins Co. bringing Japan's Franc franc to Taiwan's department stores

November 18, 2005

After a year of negotiations, Taiwan's Collins Co. has acquired the general representative rights to Franc franc of Japan and plans to first open sales points for the household accessories brand in department stores in 2006. Collins expects to bring in NTD 500 million in revenues annually from Franc franc within three to five years.

Collins plans to open the first Franc franc department store sales points in October 2006. It aims to set up a total of eight sales points within five years. Each sales point will cover 100-200 ping (a ping is approximately 36 square meters) of floor space.

Franc franc is also considering placing procurement orders for furniture and household decoration with Collins' overseas factories. The Japanese company's procurements reach NTD 2.4 billion annually.

After Hongkong, Taiwan is the second nation in Asia outside of Japan to welcome Franc franc.

Taiwan's Working House, which operates in the same market as Franc franc, expects to achieve its goal of 152 stores by the end of the year and to post NTD 2.1 billion in revenues for the year.

(United Daily News)

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