April 12, 2005
Tatung Co. recently presented four own-brand Microsoft Windows Mobile-based Smartphones at CeBIT 2005 in Germany. Taiwan's home electronics leader, which has followed its natural evolutionary path by moving deeper into the 3C (computers, communications, and consumer electronics) market, plans to release these new mobile phones in the fourth quarter.
Since putting two mid- to low-price Tatung-brand mobile phones on the market in January, Tatung has already racked up sales of 10,000 units. However, Tatung says its strategy, to be spearheaded by its Smartphones, is to focus on the high-end mobile phone market.
Combined with the release of such products as the 20Gb Tatung Elio Photo Jukebox, an iPod-like device which has received positive reviews, and the Tatung Tablet PC, this move into the mobile phone market shows just how serious Tatung is about becoming one of the big brands in the global 3C market.
Following a half century of providing electronics for the home, Tatung is now making big moves into the digital home market using the Intel digital home solution. It is placing particular emphasis on the integration of the various entertainment systems consumers are seeking for the modern home. At CeBIT 2005, Tatung was invited to present its new Digital Multi-Media system. This system combines a home's personal computer, television, DVD player, karaoke system and surround speakers, and even provides a link to an automated teller system.
In recent years, Tatung has generated around 80% of its annual revenues from its 3C businesses. While some companies focus on just one C, Tatung has the bases loaded with its comprehensive product line.
(United Daily News)
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