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Macromedia teams up with DCI to train digital content designers

December 20, 2004

Taiwan's Digital Content Institute penned a deal in late November with US design software company Macromedia to cooperate on the training of local designers in the use of the company's software. Macromedia's products are some of the world's top softwares for Internet design. Under this agreement, Macromedia will authorize the DCI to certify instructors to train local designers in the use of the company's software in the areas of digital content, telecommunications, e-learning and multimedia. MOEA officials expect the agreement to help the Taiwan's digital-content industry cooperate technologically and enhance its competitiveness internationally.

The DCI is run by the government-sponsored Institute for Information Industry, which in turn operates under the guidance and financial support of the MOEA's Industrial Development Bureau.

Reflecting the importance of this agreement to all parties involved, top-level officials from the MOEA, IDB, III and DCI attended the deal's signing ceremony, as did Macromedia's chairperson and CEO Rob Burgess, CFO Betsey Nelson and other executives.

At the ceremony, MOEA deputy director Shih Yen-shiang pointed to some powerful statistics in order to highlight the prominence of Macromedia in the global software market. There are approximately 2 million Internet developers and designers using the company's products, 98% of the world's web users rely on its Flash software, which enables the presentation of Flash animations and movies, and its website design software Dreamweaver has an 80% share of its market. Shih expects this cooperative effort to enhance the capabilities of Taiwanese digital content designers working in the areas of animation, gaming software, digital teaching technology and web development. He also looks forward to the boost this agreement will give to the integration of software and hardware technology in Taiwan mobile content sector.

The III predicts that by 2006 there will be 3,000 companies and 70,000 personnel in Taiwan's digital content industry, achieving a production value of NTD 370 billion.

(United Daily News, DigiTimes, Central News Agency)

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